Myths About Matterport - More Media for Your Money
As real estate photographers we talk to a lot of realtors. Some of our clients are high-end realtors with $3M listings, and others are new realtors eager to sell their first $250k town home. Regardless, photography is a consistent requirement for real estate listings that shows no signs of being eliminated anytime soon.
However, what does continue to surprise me is the reluctance of realtors to embrace Matterport, especially the latest Matterport Pro 2 camera. While new emerging real estate companies are embracing the technology with open arms, traditional realtors see it as an expensive luxury item, unnecessary, and only for higher-end homes.
You might want to sit down, because I'm going to blow your mind.
Not only is Matterport a great way to showcase any property, but it is very cost effective and in many cases you can extract high-quality images right from your Matterport scan. That means for just a little more than the price of a traditional photographer you can have BOTH a virtual tour and quality real estate photographs.
Let's do some numbers. Let's say you're listing a 2,000 square foot home in Sacramento. For standard photography you'll likely invest around $200-$400. However, with Eagle Eye Interactive you can have a Matterport Virtual Tour, traditional exterior photographs, and interior photographs extracted straight from Matterport for roughly the same investment as just photography.
Is Matterport going to kill traditional photography? Probably not anytime soon. Skilled photographers spend hours adjusting windows to showcase the outside of the property, delicately balancing light, color, and contrast, and working to create beautiful images that attract sellers of mid to high-end properties. However, for entry-level to mid-market homes Matterport is more than capable of producing photographs that most realtors would be proud to use.
So, next time you're getting ready to schedule a photographer for a property, consider Matterport as an alternative!
If you're still in denial, check out these images extracted straight from a Matterport scan.